Sharing Creator Demographics is voluntary for creators and artists in the US, UK, Brazil, India, Japan, Germany, Mexico, Argentina, South Korea, and Portugal.
We want to ensure YouTube is inclusive and works for everyone. Today, the evaluation process of our systems is limited because we don’t have identity information about the channels on YouTube. We don’t have a way to evaluate, at scale, how our products and policies are working for channels of creator and artist communities of a particular demographic or identity.
How we use Creator Demographics data
We use the data collected to evaluate how YouTube works for the channels of creators and artists who represent different communities. We use the data that you share to:
- Examine how our algorithms and systems treat content from various communities.
- Understand how various communities are growing on YouTube.
- Identify potential patterns of abuse, including harassment and hate.
- Improve our current programs, campaigns, and offerings.
If we find issues in our systems that impact specific communities, we’re committed to fix them. We’ll continue to share our progress on these ongoing efforts with you.
If you choose to share your info in Creator Demographics, Google LLC will keep your info in accordance with the Google Privacy Policy. The info you share is stored with your YouTube channel and will not be used by other Google products. It will not be made public without your consent or used for advertising purposes.
Here are more details on how we use the data you share:
Examine how our algorithms and systems treat content from various communities
Understand how various communities are growing on YouTube
This data will also be used to help us understand how different creator communities are growing on YouTube.
One example of how we evaluate growth is to examine how different communities monetize on YouTube. We’ve heard feedback from creators and artists about cases where our monetization systems don’t work as expected. We’re working to make sure our systems and policies are working well for all creators and types of content.
Identify potential harmful patterns of behavior, including harassment and hate
Improve our current programs, campaigns, and offerings
Edit or delete your response info
You can edit the info you share once within a 45-day period. The next possible date that you can try again to send info will show in Studio. It’s always possible to delete your responses entirely.
Edit Creator Demographics responses in YouTube Studio:
- Sign in to YouTube Studio.
- On the left-hand side, click Settings.
- Select Creator Demographics.
- Select EDIT SURVEY.
- Edit your responses.
- Select SUBMIT.
Edit Creator Demographics responses in the YouTube Studio app:
- Open the YouTube Studio app
.
- Tap your profile picture
.
- Tap Settings
in the menu.
- Under Channel, tap Creator Demographics.
- Select EDIT SURVEY.
- Edit your responses.
- Select SUBMIT.
Delete Creator Demographics responses in YouTube Studio:
- Sign in to YouTube Studio.
- On the left-hand side, click Settings.
- Select Creator Demographics.
- Select DELETE DATA.
- Select DELETE when the confirmation window pops up.
Delete Creator Demographics responses in the YouTube Studio app:
- Open the YouTube Studio app
- Tap your profile picture
- Tap Settings
- Under Channel, tap Creator Demographics.
- Select DELETE DATA.
- Select DELETE when the confirmation window pops up.
Download Creator Demographics responses:
To download your Creator demographics data, follow these instructions. If you want to download data for your YouTube channel or channels, you must sign in with your personal Google Account, not a Brand Account.
Learn more about Creator Demographics
When will you expand this setting to other countries or regions and more identities?
We plan to expand to more countries and regions soon. We know that the categories and choices in the survey don’t reflect all the ways in which individuals around the world may define their identities. We’re looking to expand these categories and choices in the future.
This setting is in addition to other efforts in play to help us improve the experience for all creators and viewers. For example, YouTube continues to work with viewers and creators with disabilities to make the platform easier to access and to help make sure everyone has an inclusive experience on YouTube.
Do I have to answer every question in Creator Demographics?
Will this setting impact how my channel performs?
The info that you share will not be used to affect an individual content’s performance in YouTube's systems.
We want to make sure our systems do not reflect unintentional bias. The data from Creator Demographics will be used to evaluate parts of YouTube such as our Search, Discovery, and Monetization systems. If we do find errors that affect certain communities, we’ll focus on improving the training of our systems to make them more accurate and inclusive.How did you create the Creator Demographics questionnaire?
Will my responses be shared outside of YouTube?
The info you share in the Creator & Artist Survey or the Creator Demographics setting will be stored with your YouTube channel and will not be used by other Google products. It will not be made public without your additional consent, and it won’t be used for advertising purposes. We won’t share this info to advertisers or use it for ads targeting.
You can choose whether to give consent for us to use your info to extend invites to programs and events. This can include having your channel or content highlighted; or workshops, user research, or other campaigns.
Can I update/edit my info after it has been submitted?
Edit Creator Demographics responses:
- Sign in to YouTube on a computer or use the YouTube Studio app with your channel owner account.
- Go to YouTube Studio Settings and select Creator Demographics.
- In the YouTube Studio app, find Creator Demographics by tapping your profile picture
.
- In the YouTube Studio app, find Creator Demographics by tapping your profile picture
- Select EDIT SURVEY.
- Edit your responses.
- Select SUBMIT.
Delete Creator Demographics responses:
- Sign in to YouTubeon a computer or use the YouTube Studio app with your channel owner account.
- Go to YouTube Studio Settings and select Creator Demographics.
- In the YouTube Studio app, find Creator Demographics by tapping your profile picture
- In the YouTube Studio app, find Creator Demographics by tapping your profile picture
- Select DELETE DATA.
- Select DELETE when the confirmation window pops up.
Download Creator Demographics responses:
To download your Creator demographics data, follow these instructions. If you want to download data for your YouTube channel or channels, you must sign in with your personal Google Account, not a Brand Account.